7 Ways to Drive More Revenue with B2B Video Marketing

Here’s a pretty amazing fact: people retain 95% of a message when they watch it on video compared to 10% when they read it as text.1 No wonder video has quickly become THE go-to medium for B2B marketers who want to connect with customers, build pipeline, and better engage audiences.

Are you ready to get better results from your video strategy? This guide will give you best practices (with examples) on how to:

Increase the ROI of your content marketing
Target key prospects more effectively with personalized insights from video viewing data
Improve your conversion rate and build pipeline by combining video engagement, analytics, and marketing automation


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About Brightcove: Brightcove creates the world’s most reliable, scalable, and secure video technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 70 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Brightcove. Video that means business™.
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