Find out why B2B buyers turn to video before they buy anything.

Download B2B Video Marketing: The Power of Video in the B2B Buyer's Journey

Supercharge your B2B video marketing with insights into when, how, and why B2B buyers use video. We partnered with Ascend2 to survey over 300 professionals responsible for making purchase decisions for their organizations, and here’s just a sample of what we learned:

  • 95% of B2B buyers say video plays an important role in deciding to move forward with a purchase. 
  • 70% say video beats research reports, webinars, infographics, books, and whitepapers in creating awareness of business challenges. 
  • 93% of B2B buyers say video is important in building trust in a brand.

Find out why B2B buyers consider video the content format that packs the biggest punch, and make your video marketing work as hard as it possibly can. Because when B2B buyers press play, you see results.

Download the report

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About Brightcove: Brightcove creates the world’s most reliable, scalable, and secure video technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 70 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Brightcove. Video that means business™.
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