The Future of OTT in ANZ

A playbook on how to grow your OTT services

2020 has been a phenomenal year for streaming, with viewers signing up for OTT services in record numbers. Here’s what you need to know to get your share of them.

For OTT providers to compete in this increasingly crowded market, you have to know how to profitably deliver content to your customers and give them a good reason to stay with your service. And to do that, you need a thorough understanding of their viewing habits and preferences.

Brightcove polled 22,000 users in 22 countries to uncover insights around:

  • How people are watching TV 
  • Which devices are dominating in different markets
  • Deal makers and deal breakers for OTT subscriptions
  • How to expand beyond the subscription model
  • Ads vs. no ads and blended payment strategies
  • What app features viewers want most
  • And much more
Here’s just a sample of what we learned about viewers in ANZ:

  • 51% of viewers stream their TV content
  • 2 out of 5 viewers are open to subscribing to 2-3 OTT services
  • 49% of viewers sign up for multiple services to get the content they want - it's almost impossible for 1 service to offer enough 
Is your OTT service in tune with what viewers want and expect? Find out – in The Future of OTT in ANZ.

Download the playbook

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About Brightcove: When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways. Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world’s most compelling, exciting medium. Brightcove is video that means business.
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