Understand today’s video advertising performance metrics

Download our infographic—created in partnership with Watching That—for data-driven insights into the latest video advertising trends and preferences.

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Understand today’s video advertising performance metrics

Master the terminology

Watch the videos below for a quick refresher on the latest definition of viewability, an overview of the two primary ad formats, and explanations of other video vocab you need to know.

Video Vocab: Viewability

Video Vocab: VAST

Video Vocab: VPAID

Video Vocab: Ad server vs. DSP vs. SSP

Video Vocab: CSAI vs. SSAI

Get started

From creating engaging video content to selecting the right ad server, there are various steps you need to take to establish an effective video advertising strategy.

Download the below resources for the tips you need to maximize your ROI.

Grow your business

Reach new audiences. With Brightcove OTT solutions, you can launch premium, easy-to-navigate experiences across devices—faster than ever before.

Discover which Brightcove OTT experience is right for your business.

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The insights you need to launch an effective video advertising strategy