Become a Video Marketing Master
A Marketers Definitive Guide to Video
What sets video apart from text on a page is the form itself, not the content. It’s well-documented that viewers engage more intensely with video than even the most well-written text. Plus, the human brain is shown to process video 60,000 times faster than text. Because of this, video marketing has become an effective and integral part of top-performing companies marketing strategies.
Strengthen your video marketing strategy to stay competitive and drive business growth. You don’t need the most expensive equipment or super-sophisticated storytelling skills; we’ll show you how to overcome those challenges in this guide.
In this guide, you’ll learn how to lead with video, convert and retain customers, maximize audience, scale your videos, and how to measure success.
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About Brightcove: Brightcove creates the world’s most reliable, scalable, and secure video technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 70 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Brightcove. Video that means business™.
